As you lend your customers's information to a third party, how does that third party protect it? "Go with a vendor you trust on every level," advises Jordie van Rijn, email marketing expert and MarTech selection advisor. A dependable email validator handles your data responsibly.īefore you commit to any contracts, data protection is an important topic to bring up with your email validation experts. The API should automatically reject all the bad email addresses we talked about earlier and do a great job at maintaining your email hygiene.ģ. So, once your list is accurate, you can keep it that way by installing the API on your signup forms. Thus, it gives the system the ability to check email addresses in real time, as they register, and ensure they are genuine. In this case, the API allows the email validation system to communicate with whatever platform you use to collect email addresses. Think of it as an intermediary that helps two applications talk to each other. What can you do to prevent it? Use a real-time email validation API, or Application Programming Interface. Research shows this process happens at an average rate of 2.1 percent every month. But the truth is that data won't stop decaying, and even the healthiest lists will go obsolete. Once you've cleaned your email list, you're ready to start emailing again and give your campaigns a better chance to arrive in the inbox. The system should offer you a real-time API. If you're in the market for one, make sure it also removes abuse emails, owned by people who label messages as spam temporary emails, which auto-destroy in a short amount of time spam traps, as their sole purpose is to block spammers and role-based emails, which are monitored by groups of people, not individuals. But a good email validator has to do a lot more. "Removing invalid email addresses was top of mind," he continued. All Bruce knew was that he wanted his campaigns to reach the inbox.
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